Meme’s, I’ve Made A Few….

Meme’s, I’ve Made A Few….

The word “Meme” was originally coined and defined in 1976 by Evolutionary biologist Richard Dawkins (He of the “God Delusion” fame) to label and identify “ a cultural idea that spreads and repeats itself across a society”.

Here on the internets in 2022, they’ve come to serve as a way of illuminating or highlighting an issue or idea that resonates across a subculture, in our case the boogieverse, in a susinct and hopefully humorous way.

Of late, we here at Infoamed have been somewhat heavy handed in throwing visual representations employing irony or sarcasm, the lowest of low hanging comedic fruit, to poke a little fun at the IBC tours judging, particularly as it pertains to current world tour leader and all round ripper Tristan Roberts.

Now, let the record show, despite the merrymaking and attempted comedic jabs at their expense, we think that the IBC has done a bang up admirable job of rolling out a serviceable world tour schedule. They’ve done it with limited resources through nothing but hard work and passion which should be applauded by all.

The IBC events have provided arguably the highlights of the year so far in terms of noteworthy happenings, particularly Amaury’s otherworldly performance in the Arica contest and the unbridled success of the Maldives Pro. Their coaching clinics and investment back into grassroots endeavours at each contest site bode well for the growth of the sport into the future.

Similarly, Tristan, along with Tanner Mickey D’s, has been the stand out rider across events this year and is clearly one of, if not the best, rider in the world right now. It is both fitting and well earned that Mr Roberts sits squarely in the box seat to take out this year’s World Title.


The idea of judging surf riding is notoriously difficult, mostly because of a not so little thing called subjectivity, the push and pull between culturally accepted norms that come to define something as good or bad.

However, Bodyboarding has been a thing for over half a century now, professional competition has existed for 40 years, whole generations have grown up imbedded in the Bodyboarding subculture, observing both freesurfing and contests their entire lives.

If you’re invested in boogin’ enough to be watching the comps and reading this little sideshow of a website, we’d wager you’d feel confident in slapping your hand up and saying you could identify ” good” riding. The subtle body movements, the clean transitions between rails, the flowing transition between pockets of power on the wave face.

The above is why it’s so frustrating to many an IBC tour viewer to watch a judging scale continually reward a hucked head over heel flip that could be seen at almost any decent beach break on any given day. A decent single flip more often than not can get a competitor into the good to excellent category in scoring.

Huck a few, get through.

It has been 25 odd years since Eppo, Alistar Taylor, Jacob Reeves, Scott Mason and probably others simultaneously birthed the multi-axis rotation. Why are we still so highly rewarding a move that, whilst spectacular looking, isn’t that hard to master and hasn’t been considered innovative this century?

A move so old now it’s literally in a museum.

The skill and performance level of the top riders is arguably higher than it has ever been. It’s time that elite level competition demands elite level riding to achieve an excellent score, instead of allowing riders to be successful with status quo surfing. The now mundane should not still garnering high praise.

Our memes have been aimed at challenging the idea embedded within the IBC judging scale that tells riders “This is all that we expect of you in order for you to have success in professional competition”. The criteria should challenge the riders, not just grade them.

Plus they’re a lot quicker and easier to knock out than having to craft a long winded and verbose article to express a simple idea….

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