The Covid Crest.
By Dan Dobbin.
Image by @flow.imagery
I shared a surf with my best mate from grommethood late Saturday afternoon. Life, circumstance and distance had conspired to keep us apart for years.
A light offshore, a building south swell and some of the better beachies I’ve surfed on a perfect afternoon. Bliss.
He’d been out of the water for a while, and so used the time before I arrived to try and precure some new fins. He’d hopped a few different stores chasing some with the double vents drainage systems, but had to settle for some old school single holes.
The reason; low stock.
He said he’d had a chat to the store manager who tipped him off that they’d seen a steady uptick in sales during the pandemic period.
A quick few messages fired off over the socials aimed to confirmed the trend.
Ben Wells from Inverted replied “Yer it’s been absolutely mental. Lowest stock we have had in 8 years!”
Johnny Cruikshank at D5 expressed pleasant suprise at the current situation “It’s not breaking records but in a time where we thought we would all be down we have been doing a lot better than anticipated”.
At first this seems counterintuitive. At a time of economic uncertainty and enforced isolation why would people be spending money on what are essentially luxury items?
Des from Emerald Surf had his theories as to why Covid catastrophe was producing more sales ” there has been a pick up in bodyboard sales fin sales and wetsuit sales since the corona virus and people have been getting paid $750 a week to surf! As they haven’t been able to go out and party and gamble sales have increased compared to normal”.
So extra disposable income, limited recreational outlets, and changed work and schooling arrangements have combined to produce a surge in bodyboarding related sales.
The flipside of this has been an upsurge in bodies in the water.
All correspondents reported extra busy line ups as all that new gear gets a test run in the seemingly non-stop swells that have bombarded coastlines Australia wide since the beginning of the pandemic.
Whether this spike leads to a ” new normal” in increased sales as those who re-engaging with the sport make bodyboarding a part of their life again, or represents a short term bubble that will fade away once life returns to business as usual remains to be seen.